The K Bean Journey - from Hobby to Business

by Paul Sadler

It's Paul here. I'm a family man and with a passion for travel, hiking and all things coffee. After many years of obsession with coffee and coffee machines I decided to have a little fun with a hobby business. ...and K Bean was born. Here's a little run down of the K Bean Journey. 

Let's start off with the K. The “K” comes from the Ethiopian goat herder, Kaldi, who, as legend has it, discovered the eye opening nature of coffee when he observed the spirited behaviour of his bean-eating goats. Wow, my first "brand" - how exciting - I quickly slapped together a very simple K Bean logo.  

I advertised on Facebook and letterbox dropped to offer manual brewing kits with in-home training for Beaumaris locals. My goal was to show people how to make great coffee at home and have a little fun along the way. People were soon asking for my home-roasted beans so I set up an old-school “drop box” honesty system. In the pictures below you can see me looking happy (and yes, slightly over-branded) and your can see my first employees heading off to work. We were having a ball. 

I built a website and started offering a larger range of equipment including manual brewing systems, cold drip towers, Italian coffee machines, grinders and accessories. And after 10 years of coffee forum membership I finally became a Melbourne "Coffee Snobs" sponsors, then I also became a sponsor of Australia's "Coffee Forum." I was soon selling a decent number of Italian coffee machines to Melbourne locals and also, shipping coffee gear all over the country.  

As the business continued to grow I stepped back to look at my strengths. Anyone can ship boxes around the country so what is different about K Bean? Of course customer service is a strength, but every retailer claims to offer great service. So what makes K Bean stand out from the crowd? Well, I do have a point of difference in that I enjoy my time with customers and typically share a couple of hours for gear selection along with Free Training. This is something that other retailers don't do. The next step was to leverage this strength by focusing the K Bean business onto domestic coffee machines, grinders and accessories with an unmatched class of customer service.  

Another strength was my own home barista journey. Along the journey I became an obsessive online coffee enthusiast and contributed over 3000 forum posts to the online "body of knowledge" on "Coffee Snobs" and the "Coffee Forum." This background put me in a great position to fill a website with great info including easy-to-follow guides and tips. It was soon time for a new website and a new logo. 

People often ask me how K Bean has taken off and I tell them that it's because coffee is still my hobby. This means that this isn't "work" for in the normal sense so I'm happy to just live it. K Bean Coffee Machines is still "fun and games" for me but it's also now a serious business and it’s my pride and joy. 

I’m enjoying myself and it's all thanks to you a big THANKS to past and present customers of K Bean Coffee Machines as well as a preemptive THANKS for future customers. Many of you are interstate, but Melbourne coffee machine buyers have been able to visit me for training. It's the people I meet that give me the biggest boost.  

Thank you for trusting me and my Coffee Machine Buying Guide to help you with choosing the very best Italian coffee machines, grinders and espresso accessories for your home.

Enjoy your toys :)


K Bean Coffee Machines 18 B Banksia Avenue Beaumaris, VIC, 3193 Australia